Grow Your Business with Social Media: The Essentials (and a bit beyond)
with Larry Braman
The Internet has become the indispensable tool for growing a business. Putting up a great website is a key first step. But waiting for potential clients to discover it is not the next one to take. Lost amongst countless other sites, it becomes the virtual equivalent of the “not-on-me” business card in no time. But nothing attracts and impresses more eyes--and more potential clients--than jumping into the daily online conversation. Proactively engaging on social media ensures that your calling card gets into more target-rich hands than was ever before possible. The payoff can be huge--the undertaking doesn’t have to be.
Together we’ll begin building a social media strategy that’s right for your business needs, tech comfort level, and availability. So don’t forget to bring your laptops and any other devices, because we’ll be improving your social media presence and outreach on the spot.
Our conversation will explore tools such as LinkedIn, Facebook, Twitter, Yelp, blogging, and more.
We’ll delve into these key questions:
- What are my immediate social media priorities?
- What’s my longer term social media strategy?
- Which tools are easiest to manage?
- How often do I need to engage, what should I say, and how much time should I spend?
- When should I consider paying someone to help me?
We’ll conclude with breakout sessions, where you can continue to share your social media knowledge with your colleagues—and learn from their experience in this realm.
Larry Braman is president and founder of Global Career Consulting & Placement and Career University. Both are online platforms of live and on-demand job landing, career advancing webinars. He helps people find and create more fulfilling, productive careers—both nationally and internationally. Drawing from his extensive experience in business and as a professional writer and actor, Larry enables his clients to rise above their competition by powerfully presenting and marketing themselves--in person and in writing.
With a reputation as a highly motivating and engaging presenter, Larry has designed and delivered hundreds of career development workshops and seminars. Recent engagements include CBRE, Kia Motors USA, Baxter Healthcare, Columbia University, and the California Community Foundation.
A graduate of the University of Virginia and Circle in the Square Theater School, Larry holds multiple career coaching certifications from Lee Hecht Harrison, the world’s leading provider of corporate outplacement services.
Event Registrations Details:
Wednesday, June 15 , 2016 / 6:30 - 9:30 PM Pacific
Skirball Cultural Center, Haas Room
2701 North Sepulveda Blvd., Los Angeles, CA 90040
CCEUs: 1.5 CCEUs for Core Competencies
ICFLA Members & Community Associates: $30.00 Guests: $40.00