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ICFLA Master Series Teleclass

Helping Clients Navigate the Transition Zone

with Ann Kruse, ACC., Executive Coach

Tuesday, June 4, 11:00 AM - 12:30 PM Pacific
CCEs Available: 1.5 CCEs for Core Competencies


Teleclass is FREE to attend. CCE Certificate is Free to ICFLA Members, or $22.50 for non-Members and guests.


Ann Kruse

“Everything was going so well. Then suddenly things changed. It’s like I no longer know who I am. I want to work with a coach because I need a new [pick one] job/career/spouse/body/car/haircut.”

Does this sound familiar? How many times have you heard this from clients? Or from yourself?

This person is in the Transition Zone. When you are in the Transition Zone, you are in between two states, and it can be very confusing. As a coach, you can help your client best when you understand the two states and when you understand how transition zones work.

In this workshop you will learn

  • Stage Development Theory, the foundation for understanding the dynamics of the Transition Zone
  • How to recognize when a client is in the Transition Zone
  • Six ways to help your client navigate the Transition Zone

The workshop will enhance your capability in these core competencies:

  • Powerful questions (6): Ask questions that reveal information needed for maximum benefit to the coaching relationship and the client
  • Direct Communication (7): Use language that has the greatest positive impact for the client
  • Creating awareness (8): Integrate and accurately evaluable multiple sources of information; make interpretations that help the client gain awareness and thereby achieve agreed upon result

Ann Kruse, ACC., has been working with clients facing complex business and professional challenges for 30 years, first as a business lawyer, then as an organization development consultant, and now as an executive coach. She has worked with many theories and methods for coaching and personal change. Of those, she has found Stage Development Theory to be the most enlightening and useful in understanding human growth and development. In this session, she will share some insights based on Stage Development Theory, along with some methods that coaches can use to help clients who are in "the transition zone."

Learn more about Ann. 

Website | LinkedIn


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Ann Kruse Teleclass
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