Niche in a Nutshell
Tara Butler Floch, PCC, CPCC - Business Coach and Mentor
Thursday, February 22, 2018 - 11:00 AM Pacific
CCEs Available: 1.0 CCEs for Resource Development
Teleclass is FREE to attend. CCE Certificate is Free to ICFLA Members, or $15.00 for non-Members and guests.
So many Coaches struggle with the whole concept of “to niche or not to niche?”.
We can always think of a few examples of successful coaches who don’t have a clearly defined market niche (which gives us evidence to stay niche-less). However, when we look at the thriving coaches that are MOST successful, they almost always have a clear Niche and Ideal Client. More importantly, by narrowing our focus, we can have an even deeper impact on our clients and create greater transformation in the world.
This presentation will help demystify the concept of Niche and help overcome common fears and misconceptions that hold coaches back from taking the deep dive into a niched coaching practice.
In this presentation you will learn:
- The three aspects of a true Niche (because only a true Niche adds significant value to you and your clients)
- The common misconceptions about Niche and what’s really true
- The benefits to you AND your clients to choosing a niche
- How to begin your exploration of potential niches so you choose a niche where you AND your potential client are “leaning in”
- How to establish credibility in a newly chosen market niche
Tara Butler Floch, PCC, CPCC is known as the Coaches’ Coach. She has helped hundreds of emerging entrepreneurs create prosperous businesses since 2000 when she started her coaching and training company, Broadview Coaching.
Prior to starting her business, she was a Sales & Marketing Executive of three global companies, managing teams of up to 80 people. Tara has always been passionate about helping others fully step into their full potential, passion, and gifts. She loves combining that passion with her love of Branding, Marketing, Client Experience, and Business Development.
Through her Entrepreneurial Edge Coaching Program, most of her clients create thriving, sustainable, full practices in about a year. They also have more freedom, work fewer hours, and focus on work that truly inspires them so they can make an even bigger impact in the world.