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The Amazing ATEBAR Formula – The 6-step process that explains HOW and WHY your coaching works (and HOW and WHY it’s not)

March 10 @ 11:00 am - 12:30 pm

$10.00 – $25.00

The Amazing ATEBAR Formula – The 6-step process that explains HOW and WHY your coaching works (and HOW and WHY it’s not)

with Ben Dooley, MCC

Tuesday, March 10th, 2020 – 11:00 AM  – 12:30 PM Pacific

CCE’s – 1.0 Core Competencies, .5 Resource Development

“The Amazing ATEBAR Formula” is all about solidifying our COACHING PRESENCE—how we are connecting to our clients, as well as providing a solid foundation for us to stand on and trust in our coaching. As a result, we also get to grow stronger in our COACHING AGREEMENTS, TRUST AND INTIMACY, ACTIVE LISTENING, POWERFUL QUESTIONS, and this formula even helps us with our GOAL SETTING and MANAGING PROGRESS AND ACCOUNTABILITY.

The entire teleclass is delivered in an interactive and engaging conversation. Packed with lots of information that every coach can identify with and relate to—from new coaches to long-time seasoned coaches.

We begin by jumping right into the formula, working backward—as that is where our clients are. And we must meet our clients where they are and identify the single thing that every single client comes to us for. RESULTS. All of our clients want Results—desired results, undesired results, limited results, empowering results. Whatever you call them, our clients want Results. From there we work backward through the formula to reveal the only way we ever create results in our lives.

It’s pretty simple so far. The only way to achieve Results is to take some sort of Action. “I want a new Result, and therefore I want a new Action to get that new Result”. This is basic problem-solving. This is the world of Consulting, Mentoring, and advising.

And while those approaches can be effective, typically (in a coaching conversation) if we just stay in these two steps where our clients are, our experience is always limited and often ineffective and we are suddenly met with all sorts of traps and obstacles—problems that get in the way from us actually achieving the results that we want in our lives.

This point in the formula is critical, for it is often where coaches get stuck. We reveal why New Year’s Resolutions don’t work and why wonderful one-time workshops fail. And even when we get amazing Actions and we start to get those desired Results, we often slide back into our old habits, old actions and old, often undesired, results.

In other words, there’s something that is missing to support those new Actions, and the old Actions eventually come back, pointing our clients back to the old Results. Is this already sounding familiar?

We then work backward through the model, exploring each stage and revealing that BELIEFS support our Actions—what we Believe to be true about ourselves and the world around us define, establish, negate, regulate and dictate our Actions. All we need to do is change what the client believes to be true about themselves and the world around them. Get rid of the “bad” ones and strengthen the “Good” ones.  But getting rid of Beliefs in itself is actually impossible. That’s where coaching comes in because it’s not so easy as just changing our Beliefs. In fact, our clients will fight to the death to defend their Beliefs—even the disempowering and limiting ones. So we have to discover what creates Beliefs and begin discovering new and empowering beliefs with this formula and approach—ones that will support new Actions that will then achieve new Results (those Results that our clients are desiring, or better.)

From there it’s all about digging deeper into the coaching experience—breaking it down into simple, yet solid steps that explore and explain how the process of powerful change occurs. After exploring the Thoughts and Emotions we end at the beginning of the formula, the first A, which completes the model. Once you have a deep and clear Awareness of what the beginning of this ATEBAR formula is, and all the steps within, the secret to easy, effortless, powerful, impactful, amazing, and beautiful coaching is revealed.)

Through his model, we break apart and clarify exactly what we are doing in our coaching, in such clear language that we can now identify easily when we are coaching, and when we THINK we are coaching, but we actually aren’t (it’s hard, stuck, exhausting, frustrating, going nowhere, spinning in circles).

And if there’s time, we’ll even go through a coaching demo to help clarify and deepen this model and learning.

To be clear, this is not a philosophy, nor special new and innovative coaching approach, but a clear and powerful breakdown of ALL coaching.  Therefore it is applicable to ALL coaching models and training, ALL levels of coaching experience, and ALL niches of coaching.

About  Ben Dooley

Ben Dooley is an MCC coach who facilitates the bi-weekly “COACHING SKILLS FORUM” telecalls, as well as creator of multiple interactive and engaging coach growing workshops–like the “Fast Pass to MasterFull Coaching”—that explore “the Science, Artistry and Performance of our coaching,”.  As Past President of the ICF Chicago Chapter, co-founder and of the Midwest Regional Advisory Council and past co-producer of the Midwestern Coaching Conference he continues to demonstrates his overwhelming commitment to helping coaches discover their powerful coaching confidence, power and success.

Learn more about Ben:





March 10
11:00 am - 12:30 pm
$10.00 – $25.00
Event Category:


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Teleclass - The Amazing ATEBAR Formula - 20200310 No Certificate
FREE for ICFLA Members (Login to reflect price)
$ 10.00
Teleclass - The Amazing ATEBAR Formula - 20200310 with Certificate
Community/Student Associates FREE for ICFLA Members (Login to reflect price)
$ 15.00
Teleclass - The Amazing ATEBAR Formula - 20200310 Guest with Certificate
$ 25.00