Client First – The EthicalCoach Ethiopian Experience


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Speakers: Ben Croft, Dr Jane Cooke-Lauder, Dr Dumisani Magadlela, Nobantu Mpotulo.

This story is of importance and relevance to coaches and their clients on a number of different levels including: learning how to approach and prepare for an unfamiliar client situation; finding ways to provide clients with an enhanced understanding of the value/benefit of coaching; the application of different coaching models to meet the needs of clients while playing to the strengths of the coach; working virtually and internationally, both experiences that are increasingly common; as well as speaking to the personal value derived from doing pro bono work.