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Build Your Business SIG: Meet Your Clients Where They Are

Speaker: Rebecca Bertoldi, Marketing Strategist for Coaches

Host: Gretchen Hydo, MCC

Date: Thursday, March 19, 2026

Time: 11:00 am – 12:00 pm Pacific Time

CCEs: 1.0 Resource Development

Location: Virtual meeting via Zoom.us.  Remember to log in before registering for the event.

***IMPORTANT: After purchasing your ticket, you will be redirected to a Zoom registration form. You must register with Zoom to access the live event. 

Replay available to registrants for viewing purposes only (no CCEs)

Join us as we welcome Rebecca Bertoldi for a practical, strategy-focused class designed to help you connect with three of the seven stages of the buyer’s journey many coaches completely overlook. You’ll learn what your ideal clients are really thinking, feeling, and needing before they’re ready to buy, plus how to create content that aligns with their journey. We’ll cover how to align your emails, social posts, sales pages, and webinars to these often-missed stages, so you’re no longer talking to people who aren’t ready or skipping those who just need guidance. By the end, you’ll know exactly what to say (and when) to turn curious followers into confident, committed clients.

What You’ll Learn

✅ The 7 Stages of the Buyer’s Journey
✅ Understand what your ideal clients really think, feel, and need at each of the five stages.
✅ How to align your marketing to each stage
✅ Get practical strategies you can use in emails, social posts, sales pages, and webinars.
✅ The content that converts at every step

About Rebecca Bertoldi

Rebecca Bertoldi helps coaching and wellness brands attract clients through aligned marketing experiences. Her unique blend of positive psychology, neuroscience and NLP allows coaches to start transforming clients from the first touch, in a way that feels true to their soul and vision. Rebecca’s own personal development journey earned her a seat on Mary Morrissey’s marketing team, where she learned how to scale multi six figure businesses to seven figures and beyond. Now, Rebecca helps coaches at all stages of business through her speaking, programs and workshops. Website | LinkedIn | Facebook | YouTube | Instagram | TikTok

About Gretchen Hydo

Gretchen Hydo is a Master Certified Coach, certified mentor coach, keynote speaker, and workshop facilitator based in Los Angeles. She helps individuals, organizations, and coaches create life-changing transformation by breaking free from the rules and secrets that hold them back, so they can build powerful new identities and step into their best lives. Known for teaching coaches how to grow thriving practices through service instead of sales pressure, she is also the author of Break Free From Your Dirty Little Secret: A New You in 10 Secret-Breaking Stages and is dedicated to helping women break free from the shame of their secrets to step into bigger living. For more information, please visit www.GretchenHydo.com, or reach out by email.