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Business Building SIG: How to Sell (your coaching) by NOT Selling

June 9, 2020 @ 10:00 am - 11:30 am

$10.00 – $32.50


Host: Gretchen Hydo, MCC

Speaker: Melissa Ford

Topic: How to Sell (your coaching) by NOT Selling

CCE’s: 1.5 Resource Development

Date: Tuesday, June 9, 2020

Time: 10:00 AM – 11:30 AM Pacific Time

Location: Virtual meeting via Zoom.us / Your link to join the conference will be sent after you register.


We have a special guest, Melissa Ford, author of Living Service coming to speak to us in June. For the first 25 people who email her (melissa@melissafordcoaching.com) and say that they are a part of the ICF LA Business Building SIG and mention Gretchen Hydo, they will receive a free copy of her book. Please note our special time of 10 AM (rather than 11).

Sales is an integral part of every coach’s business and often the sticking point for many. Do we love the coaching part but that sales part? Not so much. Avoiding sales – or doing it badly – is why we struggle to grow a thriving business and enjoy our work.

When it comes to getting clients, we’ve all heard:

  • Get yourself out there!
  • Grow your following!
  • Build your brand, develop a marketing strategy, create a sales funnel…

But none of these strategies get clients nor do they deal with what’s really going on. We dont like how we feel when we try to sell – salesy, pushy, frustrated, or confused. 

Theres another way…

Come learn the powerful distinction of Serving vs Pleasing and show up as a professional coach who serves her prospects through powerful conversations and turns them into paying clients.


About Melissa Ford

Melissa Ford is a master business and life coach who coaches her highly driven clients to make a bigger impact, make more money, and do it all with greater ease. With over 20 years of experience, SERVICE is the cornerstone of everything she does. This value shines through in her books Living Service: The Journey of a Prosperous Coach, and as a contributing author to the #1 Bestseller When All Boats Rise: 12 Coaches on Service as the Heart of a Thriving Practice.

Currently, she runs Intentional Prosperity for Coaches, an intensive program for coaches to help them grow their practices into sustainable, thriving businesses. Melissa loves all things fitness from strength training to yoga as well as spending time in her favorite windy city, Chicago.


About Gretchen Hydo

Considered by many to be one of Los Angeles’ top coaches, Gretchen Hydo is a professional certified coach, keynote speaker, and thought leader. Specializing in business, life, career, executive productivity, and relationship coaching she helps people from all walks of life who are ready to make significant and substantial changes. Through her insight and ability to ask challenging questions, coupled with a defined process and purpose, she is able to uncover a clear path to achieving the kinds of goals that result in a better overall everyday experience. Gretchen has spent the past ten years working, hands-on, with individual clients, name brands, and notable companies, providing entrepreneurial tools, public relations acumen, and real-world practical advice to produce unprecedented results. She has an extensive background in PR, marketing, and business strategy. She is a go-to expert for the press and is frequently featured in A-list publications such as Fast Company and the Chicago Tribune. She is also an instructor with the Life Purpose Institute and a mentor coach for the International Coaching Federation where she specializes in training coaches. For more information, please visit, www.GretchenHydo.com, or reach out by email.




June 9, 2020
10:00 am - 11:30 am
$10.00 – $32.50
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