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February C³ Chapter Event

February 13 @ 6:30 pm - 9:30 pm

$45.00 – $50.00


ICFLA C³ Chapter Event

The Art of Enrollment Through Storytelling: Learn How to Craft Your Perfect Pitch

Guest Speaker: Gretchen Hydo, MCC

Date: Tuesday, February 13, 2024

Time: 6:30 PM – 9:30 PM Pacific Time

CCEs: 1.5 Core Competencies, 1.5 Resource Development

Location: Skirball Cultural Center, 2701 N Sepulveda Blvd, Los Angeles, CA 90049


  • Sandwiches, salad, and cookies are served between 6:30 – 7:00 p.m.
  • Speed networking from 7:00 PM – 7:30 PM
  • Interactive presentation begins at 7:30 PM

Parking: Open parking lot – free


Members & Students: $45.00
Non-Members: $50


Come and join us for an interactive evening where our focus will be on how to connect with clients through storytelling effectively. Come to network, connect, learn, and have some fun. There will be light bites, non-alcoholic beverages, and great conversation.

Stories sell. Details don’t. A key to a successful enrollment call is to become a skilled storyteller. When you focus on the details of what coaching with you looks like (how many times you will meet, how long the sessions will last, and what your program costs), your potential client will glaze over and lose interest. Their left brain will engage, and all possibilities of what they can accomplish will slip away and will be replaced by their active problem solver who is worried about how to pay for it. When you engage the right brain with stories, your potential client will relax. They will see themselves in the scenario, and they often realize through stories that if coaching worked for others, it could work for them. After Gretchen’s presentation, you will leave with your own story that you can use to be more successful with your connection calls. Come learn from a former publicist Master Coach, Gretchen Hydo, as she guides you through the four successful elements of a good story, how to engage a potential client, and have the opportunity to practice your pitch in real-time.

Takeaways include:

  • Learn the four key elements of an effective story
  • Create a story to connect and engage with potential clients
  • Get real-time feedback on your pitch
  • Gain confidence in your client-building skills

About Gretchen Hydo

Considered by many to be one of Los Angeles’ top coaches, Gretchen Hydo is a Master Certified Coach through the International Coaching Federation, a certified mentor coach, a mesmerizing keynote speaker, and an engaging workshop facilitator. She specializes in helping individuals, organizations, and coaches make life-changing transformations by breaking free of the rules and secrets that hold them back from living their most powerful lives. Her coaching and wisdom help people create new identities based on their strengths and step into their best lives, achieving life-changing success both personally and professionally. Known for her work with business building, she specializes in helping coaches learn the art of building a successful coaching practice so that they can learn the ins and outs of selling through service and enjoy it as much as coaching itself. Through individual coaching and her Stairway to Six program, Gretchen specializes in bridging the gap from being effective at coaching to being successful in business. For more information, please visit www.GretchenHydo.com, or reach out by email.



February 13
6:30 pm - 9:30 pm
$45.00 – $50.00
Event Category:


Skirball Cultural Center
2701 North Sepulveda Blvd.
Los Angeles, CA 90040 United States
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