Organizational Coaching SIG
Organizational Coaching Special Interest Group (SIG)
Pricing, Positioning, and Packaging Your Coaching Services
Speaker: Gretchen Hydo, MCC
Host: Jen Wilson, PCC
Date: Friday, October 3, 2025
Time: 10:00 am – 11:30 am Pacific Time
CCEs: 1.5 Core Competencies
Location: Virtual meeting via Zoom.us. Remember to log in before registering for the event.
***IMPORTANT: After purchasing your ticket, you will be redirected to a Zoom registration form. You must register with Zoom to access the live event.
Replay available to registrants for viewing purposes only (no CCEs)
Description:
Each year, over 71,000 coaches complete certification programs worldwide (ICF Global Coaching Study, 2023), equipped with the skills to help others transform. But most are never taught how to turn their training into a profitable business. According to iPEC, over 80% of coaches never earn a full-time income, and many make less than $10,000 a year. The reason? They’ve been trained in the art of coaching—but not the business of it. Without a proven client creation process, confident pricing, and the ability to enroll clients, even highly trained coaches stay stuck in self-doubt, undercharging, or quietly giving up.
This session delivers the real-world strategy coaches need to finally turn their skill set into a sustainable, scalable business. Attendees will learn how to lead powerful enrollment conversations, handle objections with confidence, and create a pricing and outreach rhythm that actually leads to paying clients. Whether you’re newly certified or years in but still under-earning, this talk will break down what’s missing from most coaching programs—and replace it with a system that works. If you’re tired of hustling, guessing, and hoping clients find you, this session will show you how to take control of your business and build it with intention.
Takeaways:
🔷 Understand different pricing models and how to articulate the value of coaching.
🔷 Learn how to package coaching services for organizations.
🔷 Gain confidence in discussing and negotiating fees.
About Gretchen Hydo:
Gretchen Hydo is a distinguished Master Certified Coach, recognized by the International Coaching Federation, and a leading authority in corporate coaching across Los Angeles. With nearly two decades of experience, Gretchen specializes in executive coaching, team dynamics, and organizational development, making her a trusted partner for driving transformation in businesses and government sectors.
Gretchen is the author of Break Free From Your Dirty Little Secret: A New You in 10 Secret-Breaking Stages and is dedicated to helping women break free from the shame of their secrets to step into bigger living.
About Jen Wilson:
Jen Wilson, founder of Jen Wilson International, brings over 25 years of experience coaching top-tier leaders and entrepreneurs through transformative periods. She helps clients regain clarity, align with their purpose, and achieve personal growth that drives organizational success. By focusing on individual transformation, Jen equips leaders to create meaningful results that impact their teams and organizations.
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