The Coach’s Book Problem: Why Writing It Isn’t the Same as Getting Clients From It
The Coach’s Book Problem: Why Writing It Isn’t the Same as Getting Clients From It
Speaker: Julie Broad, Founder of Book Launchers
Host: Alina Ugas, Leadership Wellness Strategist
Date: Monday, October 26, 2026
Time: 12:00 pm – 1:00 pm Pacific Time
CCEs: 1.5 Resource Development
Location: Virtual meeting via Zoom.us. Remember to log in before registering for the event.
***IMPORTANT: After purchasing your ticket, you will be redirected to a Zoom registration form. You must register with Zoom to access the live event.
Replay available to registrants for viewing purposes only (no CCEs)
Description
Most coaches write a book for one reason. They want it to bring them clients. Then it comes out, and the phone does not ring any differently than it did before.
The problem is seldom the writing. It is that nobody set the book up to be found by the person who needed it. Your prospective client is no longer asking a friend or scrolling LinkedIn. They are asking ChatGPT or Claude who they should work with on leadership transitions, burnout, or scaling a founder-led team. They get three names and a reason for each. If your name is not in that answer, you never entered the conversation.
Julie Broad, founder of Book Launchers and an Amazon overall #1 bestselling author, has audited hundreds of nonfiction authors on how discoverable they really are. She will show you what those systems see when someone asks for a coach in your specialty, and the five things that decide whether a book brings you clients or sits on a shelf.
Whether your book is already out or still in your head, you will leave knowing what to fix first.
Key Takeaways:
👉 Why a published book does not bring in clients on its own
👉 How AI decides which coach to recommend, and why clarity beats credentials
👉 The five things that make a book findable: Positioning, Platform, Placement, Proof, Public Discussion
👉 How to test what AI says about you in ten minutes
👉 What to decide before you write, if your book is still ahead of you
About Julie Broad:
Julie Broad is the founder of Book Launchers, a full-service publishing company that helps nonfiction authors write, publish, and market books that actually sell. She is a four-time published author and an Amazon overall number one bestseller, and she hosts the Book Launchers YouTube channel. Her focus is discoverability, making sure the right reader and the right client can actually find you. Website | YouTube | LinkedIn
About Alina Ugas:
Alina Ugas is a Leadership Wellness Strategist and DISC Trainer with 33+ years in healthcare, behavioral communication, and executive development. As co-founder of 360 Mindset Group, she helps leaders reduce burnout, build resilience, and strengthen team dynamics. Alina is also an author, speaker, and advocate for holistic leadership and community wellbeing. LinkedIn