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Topic: Client First – The EthicalCoach Ethiopian Experience

Speakers: Ben Croft, Dr. Jane Cooke-Lauder, Dr. Dumisani Magadlela, Nobantu Mpotulo

CCEs: 1.25 Resource Development

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This story is of importance and relevance to coaches and their clients on a number of different levels including: learning how to approach and prepare for an unfamiliar client situation; finding ways to provide clients with an enhanced understanding of the value/benefit of coaching; the application of different coaching models to meet the needs of clients while playing to the strengths of the coach; working virtually and internationally, both experiences that are increasingly common; as well as speaking to the personal value derived from doing pro bono work.



Ben Croft is a multi-award-winning entrepreneur who specializes in the Business and Executive Coaching industry. He is President of the World Business & Executive Coach Summit (WBECS), Co-Founder of Conversational Intelligence for Coaches, and five other partner companies. WBECS has grown to become the world’s leading event for the coaching industry, with 41,000 attendees from a total of 151 countries attending in 2018. In 2018, WBECS group was named the fastest growing education company in the UK in the INC 5000. Ben is also the Founder and Chair of EthicalCoach, the philanthropic arm of WBECs.

Jane Cooke-Lauder is known for her work in accelerating social impact, predominantly in the health and social justice sectors. A South African by birth, she now lives in Canada and runs a niche boutique consulting and coaching firm specializing in leadership development, strategy and governance. She is currently the Vice-Chair of EthicalCoach, the philanthropic arm of WBECS, dedicated to bringing coaches together with NGO leaders to create a world free of poverty and inequality.

Dr. Dumisani Magadlela is an executive coach, coach trainer, leadership facilitator and organizational development strategist based in Midrand, South Africa. A featured spokesperson for executive coaching, Dumi has experience working across the African continent and beyond, including working for the United Nations Development Programme (UNDP), facilitating sessions on personal excellence using the Ubuntu philosophy. Dumisani was accredited as a facilitator in the Worldsview Nine Conversations in Leadership program and was trained in Leadership Development through the Teleos Leadership Institute’s Leadership in the 21st Century programme through the UNDP. He is currently Senior Faculty at one of the leading coach-training schools in Africa, The Coaching Centre (TCC). TCC trains executive coaches in integral coaching and is the only school with a module on Ubuntu Coaching that Dumi designed and delivers. He serves on the faculties of several other coach-training and academic institutions, supervises masters’ students in different universities, and is an internationally recognized facilitator and trainer in African capacity building. 

Nobantu Mpotulo is an executive coach, process facilitator and an organizational development consultant with over 25 years experience across public, private, higher education institutions, and non-governmental sectors. As a Buddhist practitioner and teacher, she supports her clients in integrating the head, heart, instinctual, and spiritual intelligence. She does amazing heart work with clients based on the principles of UBUNTU “I Am because We Are.” Nobantu is a sought after facilitator for leadership development programs and coaches internationally. She boasts varied international exposure having studied in South Africa and the UK and has been awarded two career development fellowships in the US under the auspices of USAID. Nobantu follows the agenda of the client in her coaching.