Business Builder Special Interest Group
Business Builder Special Interest Group (SIG)
Host: Hayden Lee, MCC
Date: Thursday, September 17, 2026
Time: 1:00 pm – 2:00 pm Pacific Time
CCEs: 1.0 Resource Development
Location: Virtual meeting via Zoom.us. Remember to log in before registering for the event.
***IMPORTANT: After purchasing your ticket, you will be redirected to a Zoom registration form. You must register with Zoom to access the live event.
Replay available to registrants for viewing purposes only (no CCEs)
Struggling to find clients is one of the most common challenges coaches face—and it has nothing to do with your skill as a coach. Most coaches were never taught how to create clients, how to talk about their work in a way that lands, or how to confidently guide someone from interest to commitment. Without those skills, building a thriving practice can feel frustrating, confusing, and slow.
This session changes that.
Join Gretchen for an interactive 60-minute workshop where you’ll learn a straightforward, step-by-step approach to engaging potential clients and leading powerful enrollment conversations—without ever feeling salesy, pushy, or out of integrity. You’ll learn what to say, how to say it, and how to stay in leadership throughout the conversation so clients feel supported, not pressured.
This is a working session, not a lecture. You’ll practice the language, mindset, and moves that drive consistent business growth.
In This Session, You’ll Learn How To:
✅ Master the art of client enrollment so conversations feel natural, connected, and effective
✅ Navigate objections with confidence, keeping the conversation open and grounded
✅ Identify and find your ideal clients, whether you’re brand new or rebuilding your pipeline
✅ Talk about pricing without shrinking, wobbling, or apologizing
✅ Create offers that convert, so people understand the value you bring and want to say yes
✅ Build clarity and confidence in your role as a business owner—not just a coach
Why this matters
Enrollment is the heartbeat of your business. When you know how to talk about your work, lead conversations, and guide people toward a decision, everything gets easier. Your confidence increases. Your pricing stabilizes. Your visibility grows. And your practice becomes sustainable—not accidental.
Walk away with actionable strategies you can use immediately to find clients, have better conversations, and grow your coaching business with intention instead of guesswork.
Bring your questions—let’s get you results.
Don’t miss this. Reserve your spot now.
About Hayden Lee
Hayden Lee is a Master Certified Executive Life and Leadership Coach and co-founder of Master Mind Institute. He has built a multi-six-figure coaching business, coached senior leaders from Fortune 500 and Forbes 500 companies, trained and mentored hundreds of coaches, and is recognized as a Top 20 Best Life Coach in Los Angeles.
Website | LinkedIn
