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Neuroscience SIG: The Neuroscience of Risk and Why Most Coaches Fail

September 25, 2020 @ 10:00 am - 11:30 am

$10.00 – $32.50


Topic: The Neuroscience of Risk and Why Most Coaches Fail

Host: Ellen Cohen, J.D., CPCC, PCC

Speakers: Kelly Kent, Ph.D. and Hayden Lee, MCC

CCE’s: 1.25 Core Competencies / 0.25 Resource Development

Date: Friday, September 25, 2020

Time: 10:00 AM – 11:30 AM Pacific Time

Location: Virtual meeting via Zoom.us / Your link to join the conference will be sent after you register.



The art of goal setting is one that coaches must master to be effective in creating sustainable progress for the client. From experience, coaches know that goals must lead a client to stretch while also being attainable (not too difficult or easy). For the brain to feel the most rewarded, the chance of success must not be certain, meaning that some level of failure is required for optimum motivation. This session will help coaches apply the neuroscience of challenge to well-designed actions while holding a safe and supportive space. Those coaching actions will include some risk in addition to being positive, specific, and measurable. Coaches will have the opportunity to explore how much risk they’re taking in their own practice and business as well as their relationship with risk-taking in client sessions.


About Kelly Kent, Ph.D.

Kelly Kent is a neuroscientist that connects her passion for the brain with all of her work, including as a school board member, corporate creativity consultant, business-owner, teaching faculty, speaker, and her hardest job of them all, parent.



About Hayden Lee, MCC

Hayden Lee is a Master Certified Executive Life and Leadership Coach, holding the highest credential possible in the professional coaching industry and a co-founder of Master Mind Institute.



About Ellen Cohen, J.D., CPCC, PCC

Ellen Cohen, J.D., CPCC, PCC, is an executive coach certified by CTI and the International Coach Federation (ICF) and is an enhanced practitioner in Conversational Intelligence (CIQ). She focuses her coaching on senior executives and lawyers across industries (e.g., banking, pharmaceuticals, cosmetics, consulting, entertainment and healthcare) to enhance their professional impact, build high-performance skills, and cultivate wellbeing and resilience.  Prior to becoming a coach, Ellen spent over 20 years as an entertainment attorney in business affairs at Disney, Showtime, Sony, Fox, and Microsoft. She also holds certifications in yoga, meditation, reiki, and breathwork. She received her BA from Brandeis University and her JD from Emory University School of Law.



September 25, 2020
10:00 am - 11:30 am
$10.00 – $32.50
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