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Beyond the Buzzwords: Demonstrating Coaching ROI to Buyers and Stakeholders

Host: Jen Wilson, PCC

CCEs: 1.0 Core Competencies and 0.5 Resource Development

Date: Friday, February 6, 2026

Time: 10:00 am – 11:30 am Pacific Time

Location: Virtual meeting via Zoom.us.  Remember to log in before registering for the event.

***IMPORTANT: After purchasing your ticket, you will be redirected to a Zoom registration form. You must register with Zoom to access the live event. 

Replay available to registrants for viewing purposes only (no CCEs)

Description:

In organizational settings, demonstrating ROI can make or break a coaching engagement. Whether you’re working with sponsors, decision-makers, or procurement leads, you’ll often be asked to articulate the value of your work in concrete terms.

In this session, we’ll move beyond buzzwords to explore practical strategies for demonstrating the return on investment (ROI) of coaching.

Whether you’re designing your first engagement or refining an ongoing program, you’ll gain a framework to:

➡️ Communicate the impact of your coaching with clarity and confidence
➡️ Align ROI language with stakeholder and sponsor expectations
➡️ Build credibility and buy-in while honoring the depth of transformational work

Takeaways:

1. Have a coaching ROI framework to demonstrate impact through compelling narratives, client voice, and language that resonates with organizational stakeholders.
2. Translate qualitative coaching insights into business-relevant value without compromising confidentiality or ethics.
3. Strengthen the ability to position coaching as a strategic investment rather than a soft benefit.

About Jen Wilson:

Jen Wilson, founder of Jen Wilson International, brings over 25 years of experience coaching top-tier leaders and entrepreneurs through transformative periods. She helps clients regain clarity, align with their purpose, and achieve personal growth that drives organizational success. Jen equips leaders to create meaningful results that impact their teams and organizations by focusing on individual transformation.

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